Apple likes to cultivate a pristine image: hardware, software, and user experiences blending seamlessly together. And for the most part, image and reality are the same.
Apple products command a premium because they “just work.” Businesses owners will tell you they choose Macs — despite their higher price tags — because they’re powerful with less hassle. And the perception is that they’re more secure.
In fact, since Apple debuted Mac OS X (10.0) in 2001, the conventional wisdom has been that the operating system is nearly impenetrable to viruses and other malware due to it being built on Unix.